Wednesday, May 23, 2007

Bank of America shows affinity for NASCAR fans

Bank of America shows affinity for NASCAR fans

Associated Press

CHARLOTTE, N.C. -- Hoping to build on its new-found expertise in credit cards and on NASCAR fans' loyalty, the Bank of America Corp. has begun offering a NASCAR checking account to try to drive more retail business to its automated teller machines and branches.

The new account will feature NASCAR designs on checks and statements and even special interest rates on some certificates of deposit and other investments.

The bank also will offer affinity banking products to alumni associations, special interest groups and supporters of nonprofit causes, such as Habitat for Humanity International.

Steve Phelps, NASCAR's chief marketing officer, said racing fans "are always looking for new ways to support NASCAR and show their passion for the sport and drivers." He added: "NASCAR, through its arrangement with Bank of America, continues to generate beneficial opportunities for our dedicated fan base all throughout the country."

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